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Bing’s announcement makes it clear that sustaining traffic to websites was an important context that guided the
design of the new layout. When other search engines talk
about search quality it is always from the context of user satisfaction. Bing makes a point to explain that they have tested the new interface to make
sure that the search results will send the same amount
of traffic and to avoid creating a layout that results in an increase in zero click search results.
This is so much better than a People Also Asked type of navigation because it invites
the user to explore and click on an organic search result to keep on exploring.
Bing is rolling out a new version of Generative Search that displays information in an intuitive
way that encourages exploration but also prioritizes
clicks from the search results to websites. Bing's updated AI Search will be a
welcome change for SEOs and site owners because the layout maintains clicks to websites Microsoft isn't
the only company adding AI-generated results to search pages.
There's a growing concern in the industry that websites that create
content for free will eventually go out of business if AI bots scrape that content to present
it directly in a chat window or search page.
The generative search experience is designed with
this in mind, including retaining traditional search results and increasing
the number of clickable links, like the references in the results." The issue is the sky go app not being updated, not windows 11. More search engines should take Bing’s approach of engineering their search results to satisfy users in a way that encourages discovery on the websites that originate the content. Google is also adding Gemini-based answers to search results too, which appear at the top of the search result page. The search page will also list the sources that the AI-generated text was created from below the answer, and will even present traditional search results in a sidebar on the right for those who are uninterested in Bing's curated AI experience.